Controlling in times of crisis

7 important measures for controlling experts in times of crisis - actively control instead of just reacting:

1. Risk management – are we prepared for the crisis? Simulate the immediate crisis effect
   on the company
2. Monitor and forecast short-term liquidity
3. Bridge cash gaps in the event of liquidity bottlenecks
4. Optimization of personnel costs
5. Stabilize and/or improve sales through special offers or campaigns
   
6. Calculate and optimize the impact of changes in demand, such as sales promotions,
   on production/capacity
7. Consolidation of all relevant information - Integrated corporate planning